Lyon
Master’s in Marketing & Strategy
The Master's in Marketing & Strategy provides you with the keys to integrate new digital practices and levers, as well as to grasp new models and decision-making tools.
Duration
2 years
Format
100% as a work-study program with 1 week at school / 3 weeks in a company
Intakes
October or February (deferred start to Master's 1)
Degree
Professional certification at level 7
Tuition fee
€12,500 per year
Admission level
Bachelor's degree (BAC+3) in Marketing, Web Marketing, or Digital Communication
Pedagogical Objectives
The convergence of media, creativity, and digital forms the basis of these two years of specialization, combining strategy, talent management, and production.
Upon completion of the program, you will be able to propose unique digital initiatives to co-create the digital space for web and e-commerce specialists, as well as develop and enhance collaborations between brands and influencers. This specialization allows you to acquire advanced skills in web-related professions, develop e-commerce and corporate websites.
On completion of this program, you will be certified to the level 7 professional certification “Manager – expert en e-business et technologies numériques” (Manager – expert in e-business and digital technologies) registered on the RNCP by order of May 29, 2020, under the authority and delivered by EFREI. The certification offers 6 blocks of skills that can be validated separately.
EEMI is committed to providing an accessible environment for all by offering accommodations for people with disabilities. Do not hesitate to contact our disability coordinator :
handicap@eemi.comProgram
- Strategic Marketing
- Communication Strategies
- Marketing Automation
- Data & Analytics
- CSR: Responsible Digital Practices
- Web Eco-design
- Marketing Stratégique
- Social selling
- Strategic Marketing
- Social Selling
- Brand Management
- Business Management and Business Plan
- Strategic Planning and Media Planning
- Online Reputation and Influence
Career Opportunities
The Master’s in Marketing & Strategy enables EEMI graduates to pursue the following careers:
- Social Media Manager
- Digital Communication Manager
- SEM Manager
Admissions
Admission to the Master’s program is based on the following conditions:
- Year 1: Bachelor’s degree (BAC+3) in Marketing, Web Marketing, or Digital Communication
- Year 2: Bachelor’s degree (BAC+4) in Marketing, Web Marketing, or Digital Communication
Admissions to EEMI are subject to the successful completion of an oral motivational interview, tests and evaluation of academic records.
Training Schedule
Alternating Format
Year 1
- Start: October
- Course Hours: 450 hours
- Format: 1 week at school, 3 weeks in a company
Year 2
- Start: October
- Course Hours: 450 hours
- Format: 1 week at school, 3 weeks in a company