Bachelor’s in Management, Innovation and Business

The Bachelor's Degree in Management, Innovation, and Business provides a 3-year training in business management and the development of innovative products and solutions in an ever-evolving digital environment.

Application

Duration

3 years

Format

Full-time at school or as a work-study program with 1 week at school / 3 weeks in a company

Intakes

September or February (deferred start)

Degree

Certification at level 6 "Digital Project Manager" upon completion of the third year, registered in the RNCP (NSF code 326p)

Tuition fee

between €8,000 and €10,500 per year

Admission level

High school diploma or equivalent. Parallel admissions possible

Pedagogical Objectives

This specialization offers a combination of project-based courses focusing on digital project management, data analysis, and new technologies. The objective is to train future leaders capable of managing complex and innovative projects in the digital economy, while using digital technologies responsibly and ethically.

EEMI’s teaching methods are based on learning by doing, to enable the acquisition of operational skills.
The training modules are led by lecturers whose activities cover both teaching and the professions for which our work-study students are being prepared, to ensure that the teaching matches the expectations of recruiters and companies.
Theoretical lessons are supplemented by real or fictitious work situations, so that students are confronted with the problems encountered in companies.
Because an agile professional needs to know how to interact with other digital professionals – specialising in development, digital marketing and design – EEMI organises a number of workshops and hackathons to bring together students from the school’s various departments.

The course is validated by the EEMI Bachelor’s degree and by the level 6 professional certification “Digital Project Manager” awarded by the EEMI and registered with the RNCP under number 35541, by decision of the Director of France Compétences dated 19 April 2021.

The RNCP certification is obtained in full by simultaneously validating the 3 blocks of common skills and the block specific to each option (web development, interactive design or e-business) that make it up. The assessment procedures for each block of skills can be freely consulted on the France Compétences website page dedicated to the certification.

In the event of partial validation, a validation certificate for the blocks of skills obtained will be issued. In order to obtain certification by capitalisation of the validation certificates for the blocks of skills, the validation of the missing blocks may be obtained at the end of remedial tests or at the end of a validation of acquired experience (VAE) process, with no time limit, provided that the certification is still active and that the blocks of skills of the certification in force are unchanged.

RNCP certification

In accordance with the characteristics declared to France Compétences, the EEMI certification jury is made up of a minimum of 6 members, at least 50% of whom are internal to the school, the other members generally being digital professionals. The jury is chaired by an EEMI representative.

EEMI Bachelor’s degree

The EEMI Educational Validation Committee decides on the award of the diploma on the basis of the results obtained throughout the course and in the final tests.

_{Information updated : December 2024}

Program

The way the course is organised means that you can choose to follow the initial or sandwich course from the first year onwards.
The Company Relations Department can provide you with contract leads, advice, support and guidance to help you find a company if you want to take part in the work-linked training course for the next academic year.

Fundamentals of design
Fundamentals of design
Introduction to Illustrator
Introduction to InDesign
HTML / CSS
Basics of DB modelling and SQL querying
Mathematics, algorithms in Python (to be reversed with Problem solving)
Introduction to marketing
Introduction to social media
Writing techniques for the web
Monitoring and research methods
Project coaching
Rhetoric, semantics and professional posture
Introduction to Photoshop
Introduction to UX design
Introduction to After Effects
Introduction to Figma
PHP Vanilla
Front-end integration (Bootstrap / JS plugin)
WordPress (Showcase)
Omnichannel and brand platform
Micro-content (mojo)
Search engine optimisation (SEO)
Project coaching
Problem solving
English

Fundamental web techniques
Popularisation of the use of AI
Basics of project management
Fundamentals of cyber security
Strategic management and the web business model
Mathematics – Sequence and function analysis
Intelligence and innovation
Neuromarketing
Marketing Automation – Growth Hacking, CRM, Retargeting
Entrepreneurship – Customer relationship management
Knowledge management
Mathematics related to statistics
Office automation (preparation for ICDL certification)
Preparation for OpQuast certification
English
Operational marketing & market research
Marketing – customer experience CX
Inbound Marketing
WordPress (Showcase)
Turn and edit for Tiktok (short format)
Social Media
Natural Search Strategy
Paid search strategy
Design Culture
Graphic design chain
Introduction to UX Design / UI Design
Creative process
Drawing and illustration
Adobe Creative Suite
Video editing
Introduction to Blender
Asynchronous Javascript programming
Python / Django
Tech project modelling
Lowcode/nocode dev prototyping
Developer’s toolbox and environment
Linux basics and system administration
OpenSource projects

Project management / agile methodology (SCRUM)
Writing techniques for the web
Natural search engine optimisation (SEO)
Paid search (SEA)
UX/UI Design methodology
Figma prototyping
LowCode with Webflow
Sheets – data analysis
Creative Cloud (Photoshop / Illustrator / Indesign)
Workshop

Career Opportunities

The Bachelor’s Degree in Management, Innovation, and Business allows EEMI graduates to pursue the following careers:

Customer Success Manager
Business Analyst
Project Manager

You can also choose to continue your studies in the Master’s in Management Strategy & Entrepreneurship at EEMI to further develop your skills in digital marketing and project management and position yourself for roles such as Business Development Manager or Digital Strategy Manager.

Admissions

Admission to the Bachelor’s Degree is based on the following conditions:

Year 1: High school diploma or equivalent
Year 2: Bachelor’s degree +1 or equivalent*
Year 3: Bachelor’s degree +2 or equivalent*

Admissions to EEMI are subject to a successful oral motivation interview, tests and evaluation of academic records.

Deferred start is open to 1st year students in full-time.

*provided that the fundamental skills covered by the year or years not taken at the EEMI have been acquired

Access ans funding

Under an apprenticeship contract: the training costs are paid by the company and/or its OPCO. The apprentice does not have to contribute to any costs.
Under a professionalisation contract: the training costs are paid by the company and/or its OPCO. The alternating apprentice does not have to contribute to the costs.
On a alternate internship : the training costs are paid by the apprentice, after deduction of any total or partial contribution made by the company.

APPLY FOR BACHELOR’S DEGREE

Training schedules

Year 1

Intake: September or February (deferred entry)
Course hours: 550 hours
Internship: 2 months

Year 2

Intake: September
Course hours: 450 hours
Internship: 2 months

Year 3

Intake: September
Course hours: 450 hours
Internship: 4 months

Year 1

Intake: September
Course hours: 550 hours
Timetable: 2 days at school, 3 days in the company

Year 2

Intake: September
Course hours: 450 hours
Schedule: 2 days at school, 3 days in the company

Year 3

Intake: September
Course hours: 450 hours
Schedule: 1 week at school, 3 weeks in the company

Bachelor’s in Management, Innovation and Business

Pedagogical Objectives

Validation of training

Terms and conditions

Program

Year 1 - Mastering the fundamentals

Year 2 - Upgrading skills

Year 3 - Specialize

Career Opportunities

Admissions

Access ans funding

Training schedules

Full-time

Work-study program

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