Lyon
Master’s in Data, AI & Business Intelligence
The Master's Degree in Data, AI & Business Intelligence allows students to establish themselves in the world of data applied to various domains (Finance, Management, Marketing, Cybersecurity).
Duration
2 years
Format
100% as a work-study program, with 1 week at school / 3 weeks in the company
Intakes
October
Degree
Professional certification at level 7
Tuition fee
€12,500 per year
Admission level
Bachelor's degree +3 in Marketing, Web marketing, or Digital Communication
Pedagogical Objectives
The Master’s Degree in Data, AI & Business Intelligence allows you to develop, implement, manage, and optimize acquisition strategies across all online channels, rigorously meeting growth and revenue objectives.
Upon graduation, you will be able to combine the best of technology, digital, and marketing to ensure an effective user experience.
On completion of this program, you will be certified to the level 7 professional certification “Manager – expert en e-business et technologies numériques” (Manager – expert in e-business and digital technologies) registered on the RNCP by order of May 29, 2020, under the authority and delivered by EFREI. The certification offers 6 blocks of skills that can be validated separately.
Program
- Strategic Marketing
- Governance and Business Plan
- Marketing Automation
- Data & Analytics
- CSR: Web
- Eco-design
- AI
- Business Intelligence
- Market Research
- DataViz
- Operations Business
- Project Management & Innovation
- IA
Career Opportunities
The Master’s Degree in Data, AI & Business Intelligence allows EEMI graduates to pursue the following professions:
- SEM Manager
- BI Manager
- Data Manager
Admissions
Admission to the Master’s program is based on the following conditions:
- Year 1: Bachelor’s degree (BAC+3) in web design, multimedia, or visual communication
- Year 2: Bachelor’s degree (BAC+4) in web design, multimedia, or visual communication
Admissions to EEMI are subject to successful completion of an oral motivation interview, tests and evaluation of the academic record.
Deferred start of the school year is open to first-year Master’s students.
Training Schedule
Alternating
Year 1
- Enrollment: October or March (deferred enrollment)
- Deferred enrollment possible in March only an initial one
- Course volume: 450 hours
- Schedule: 1 week at school, 3 weeks in a company
Année 2
- Enrollment: October
- Course volume: 450 hours
- Schedule: 1 week at school, 3 weeks in a company