Lyon
Bachelor’s degree in Digital Marketing
Bachelor's degree in Digital Marketing allows you to train for 3 years in the techniques and tools of marketing and digital communication.
Duration
3 years
Format
Full-time at school or as a work-study program with 1 week at school / 3 weeks in a company
Intakes
September or February (deferred start)
Degree
Validated at the end of the third year by the professional certification at level 6 "Digital Project Manager" registered in the National Directory of Professional Certifications (NSF code 326p)
Tuition fee
between €8,000 and €10,500 per year
Admission level
High School Diploma or equivalent. Parallel admissions are possible.
Pedagogical Objectives
Strongly focused on Business impact, this specialization lays the foundations of digital communication and marketing. You will then be trained in various tools for analysis and performance optimization.
At the end of this program, you will be awarded the professional certification at level 6 “Digital Project Manager” registered in the National Directory of Professional Certifications (NSF code 326p) by order of April 9, 2018, published in the Official Journal on April 17, 2018, under the authority of and awarded by EEMI.
We train you in 3 years
This year is common to all Bachelor programs and is exclusively full-time with a 2-month internship.
- Introduction to the basics of digital marketing
- Creation of a brand identity
- Development of digital marketing and communication strategies
- Use of HTML, CSS, and Javascript to integrate website mock-ups
- Implementation of APIs using PHP
- Database usage
This year is common to all Bachelor programs. In full-time, a 4-month internship is scheduled.
- Introduction to a series of tools for business communication and the development of an editorial plan
- Analysis of audience and market data using Google Analytics and the Office suite
- Learning 3D, UI (User Interface) and UX (User Experience) design tools
- Performing integrations by automating system tasks
- Implementation of a website back end
In full-time, a mandatory 6-month internship concludes the year.
- Deepening the concepts of business growth through brand, customer, and product aspects
- Analyze a brand to optimize the company’s digital strategy and measure its impact
- Discover and apply tools and techniques for customer relationship management (CRM, GRC…)
- Facilitate digital brainstorming and co-design workshops to propose value-creating digital offers and services
EEMI is committed to providing an accessible environment for all by offering accommodations for people with disabilities. Do not hesitate to contact our disability coordinator :
handicap@eemi.comProgram
- Digital Culture
- Introduction to Design
- Marketing & Business
- Project Management
- Web Development
- Project Management
- UX/UI Design
- Content Creation
- Responsible Digital Practices
- Design Thinking
- Creating iconographic and audiovisual content with AI
- Creating semantic content with AI
- Creative Cloud (Photoshop / Illustrator / Indesign)
- Project management / agile methodology
- LowCode with Webflow
- Strategic marketing
- UX/UI Design methodology
- Figma prototyping
- SEO / SEA referencing
- Social Shopping
- WordPress ecommerce
Career Opportunities
The Bachelor Digital Marketing & Business allows EEMI graduates to position themselves in the following professions:
- Traffic Manager
- E-commerce Content Project Manager
- Project Manager
You can also choose to pursue further studies with an EEMI Master’s degree in Digital Business to develop your skills in digital marketing and project management and position yourself for roles such as Data Manager or E-commerce Manager:
Admissions
Admission to the Bachelor’s Degree is based on the following conditions:
- Year 1: High school diploma or equivalent
- Year 2: Bachelor’s degree +1 or equivalent
- Year 3: Bachelor’s degree +2 or equivalent
Admissions to EEMI are subject to a successful oral motivation interview, tests and evaluation of academic records.
Deferred start is open to 1st students in full-time.
Training schedules
Year 1
- Intake: September or March (deferred entry)
- Course hours: 550 hours
- Internship: 2 months
Year 2
- Intake: September
- Course hours: 450 hours
- Internship: 4 months
Year 3
- Intake: September
- Course hours: 450 hours
- Internship: 6 months
Year 1
- Intake: September
- Course hours: 550 hours
- Timetable: 2 days at school, 3 days in the company
Year 2
- Intake: September
- Course hours: 450 hours
- Schedule: 1 week at school, 3 weeks in the company
Year 3
- Intake: September
- Course hours: 450 hours
- Schedule: 1 week at school, 3 weeks in the company