Lyon
Executive Programs
EEMI has designed programs dedicated to professionals who want to master the tools of digital marketing. It is a training program that gives a boost to your business and helps you understand the latest technological innovations and their implications for companies.
Duration
6 months (80 hours of classes)
Format
Hybrid training (50% in-person on Mondays / 50% online)
Admission requirements
3 years of professional experience
Intakes
September or March (deferred intake)
Tuition fee
between €4,600 (excluding taxes) and €5,700 (excluding taxes)
Pedagogical Objectives
- Understand the latest technological innovations and their business implications
- Develop your digital culture
- Adopt a strategic perspective
- Effectively communicate with stakeholders in your organizations and projects
- Embrace digital as a key driver of business and performance
- Delegate to specialists effectively
- Evolve your business model
- Develop your digital transformation strategy
The modules are taught by digital experts. The focus is on specialized areas such as Big Data, AI, UX/UI customer interface, conversion funnel, and engagement. The programs are designed to understand the changing professional landscape in the face of digital transformation.
Upon completion of this training, you will receive a diploma certificate issued by EEMI.
Program
- Digital culture
- Marketing & Business
- Project Management
- Digital strategies: key drivers
- Project Management
- Strategic Marketing
- Business Strategy
- Business Innovation
- Analytics: measuring actions
- Multichannel / omnichannel approach
- Acquisition / Growth Hacking and CRM
- Action optimization (analysis and corrective measures)
- Social Selling – Creating and managing a community
- Mobile Marketing
- Cloud and AI
- SEO / SEA