Lyon
English Track – BBA in Data Management & AI
This program is designed to train professionals able to navigate the digital landscape, with a strong focus on data management and AI integration
Duration
4 years
Format
Full-time at school (Internship : 2 months)
Intakes
October or March (deferred start)
Degree
Validated at the end of the third year by the professional certification at level 6 "Digital Project Manager" registered in the National Directory of Professional Certifications (NSF code 326p)
Tuition fees
€10 490 per year
Admission level
3rd year : Bac+2 or Bac+3 or equivalent 4rd year : Bac+3 or equivalent
Pedagogical Objectives
- Understand business challenges and the strategic value of data:
Apply SEO (Search Engine Optimization) and SEA (Search Engine Advertising) principles to improve digital visibility and business growth - Collect, organize, and leverage structured and unstructured data
Use visualization and reporting tools (Power BI, Tableau, Google Data Studio) - Manage digital projects using agile methods:
Design optimized user journeys using UX (User Experience) methodology / Scrum Master Training - Design Product and User Experience:
Develop a user-centered approach with UX/UI and digital marketing - Strengthen your soft skills and employability:
Develop an entrepreneurial and innovative approach
Improve your communication and leadership skills
Take a FLE (French for Beginners) course for non-French-speaking students - Strengthen strategic management skills:
Marketing / CRM / E-commerce / Strategy / Sustainable Development and Social Responsibility
EEMI’s teaching methods are based on learning by doing, to enable the acquisition of operational skills.
Theoretical lessons are supplemented by real or fictitious work situations, so that students are confronted with the problems encountered in companies.
The course is validated by the EEMI Bachelor’s degree and by the level 6 professional certification “Digital Project Manager” awarded by the EEMI and registered with the RNCP under number 35541, by decision of the Director of France Compétences dated 19 April 2021.
The RNCP certification is obtained in full by simultaneously validating the 3 blocks of common skills and the block specific to each option (web development, interactive design or e-business) that make it up. The assessment procedures for each block of skills can be freely consulted on the France Compétences website page dedicated to the certification.
- RNCP certification
In accordance with the characteristics declared to France Compétences, the EEMI certification jury is made up of a minimum of 6 members, at least 50% of whom are internal to the school, the other members generally being digital professionals. The jury is chaired by an EEMI representative.
- EEMI x Istec Bachelor’s degree
The EEMI x Istec Educational Validation Committee decides on the award of the diploma on the basis of the results obtained throughout the course and in the final tests.
Courses are taught in English only
Information updated : April 2025
L'EEMI s'engage à offrir un environnement accessible à tous en proposant des aménagements pour les personnes en situation de handicap. N'hésitez pas à contacter notre référent handicap :
handicap@eemi.comProgram
The BBA in Data Management & AI, a 4th-year program (graduating year) offered by ISTEC and EEMI, shapes experts able to leverage data and artificial intelligence to optimize decision-making and manage strategic and digital projects.
By integrating best practices in management, data, and technological innovation, this cutting-edge program meets the expectations of companies seeking hybrid talents, combining technical skills, digital marketing, and agility in project management.
Management
- Business plan
- Strategic Management
- E-commerce Strategy
Marketing & Data
- Fundamentals of marketing
- Experiential Marketing
- Customer relationship Management
- Data management
Design
- Design Thinking
- Fundamentals of design
AI Design
Soft skills
- French for beginners
- Personal Branding
- Team Management
- Leadership
Advanced expertise in Digital marketing
- LowCode
- SEO/SEA
- Data management
Design
- Figma
- UX Methodology
- Scrum
AI Design
Soft skills
- French for Beginners
- Sustainable Development and Social
- Responsibility
Evaluation methods
- Workshop RNCP
- Case studies
Career Opportunities
The English Track – BBA in Data Management & AI allows EEMI and Istec graduates to position themselves in the following professions:
- Data Analyst
- Business Intelligence Analyst
- AI Consultant
- Machine Learning Associate
- Data Engineer
- Digital Transformation Manager
- Risk Analyst
- Marketing Data Specialist
- Supply Chain Analyst
- Entrepreneur in AI & Data
Admissions
The admission procedure is based on an examination of the candidate’s file and an interview.
Application file :
- A recent resume
- Transcripts from the 3 years of study
- A copy of the last diploma/certificate obtained
- A copy of your passport
- 50% of the tuition fees with proof of transfert. The deposit is refundable in case of visa denial.
Training schedules
Year 4
- Back to school : March or October
- Course volume : 550 hours
- Internship : 2 months