The Traffic Manager

Discover the job of Traffic manager!

Like a magnet, the Traffic Manager’s role is to improve the performance of all methods used to attract visitors to the website under his/her responsibility. The aim is to increase the site’s visibility, generate traffic and boost sales.

Responsabilities

  • Identify and maximize traffic sources
  • In-depth market research
  • Participation in and management of advertising campaigns
  • Evaluation of results obtained at the end of campaigns
  • Complete technical and budgetary management (including customer budget allocation)
  • Constant monitoring of online trends and behaviors

Required Skills

  • In-depth knowledge of tools such as Google Analytics, Google Search Console…
  • In-depth understanding of marketing and related tools
  • Excellent knowledge of the key players in the Internet and digital economy
  • Good command of languages such as HTML, JavaScript, SQL and others
  • Ability to implement conversion strategies, including A/B testing and landing page optimization
  • Ability to manage a budget effectively

Required Qualities

  • Strong interest in the web
  • Curiosity
  • Ability to work in a team
  • Good adaptability
  • Ability to synthesize and analyze

Average salary

Several factors influence the salary, such as the number of years of experience, seniority or even the structure of the company that determine the level of remuneration.

Between €25,000 and €36,000

gross per year for a junior

Up to around €60,000

gross per year for an expert