gross per year for a junior
Digital Strategy Manager
The Digital Strategy Manager’s mission is to develop, implement and roll out a company’s multi-channel marketing strategy to enhance its image and product offering.

Responsibilities
- Develop draft action plans, negotiate operational budgets
- Create and implement paid digital promotional campaigns
- Identify business opportunities, ROI levers and target segments
- Implement search engine optimization (SEO, SEA, CMO) actions to develop website and mobile web visibility and traffic.
- Monitor competitors and partners
- Provide technical insights on products for operations and campaigns
- Adapt strategies and detect new opportunities
- Evaluate and monitor budget to maximize campaigns implemented
- Monitor identified KPIs
- Produce reports for self and superiors
- Manage colleagues and coordinate their projects
Required Skills
- Excellent knowledge of web and search engine environments
- Perfect knowledge of your market: B2B or B2C, products, customers, marketing cycle
- Mastery of analysis tools
- Mastery of various marketing techniques
- Mastery of the main office software packages (Pack Office, etc.)
- Mastery of online publishing tools
- Good accounting and legal knowledge of personal data
- Proficiency in analysis tools (Google Analytics, Xiti, etc.) and tagging tools (Tag Commander, Google Tag Manager, etc.)
- Good knowledge of specific SEO tools: Google Adwords, Google Search Console, SEMrush …
- Fluency in professional English
Required Qualities
- Proactiveness
- Good interpersonal skills
- Team spirit
- Ability to analyze, listen and observe
- Anticipation, creativity, innovation
- Ability to convince
- Ability to manage and lead a team
- A taste for figures
Average Salary
Several factors influence the salary, such as years of experience, seniority, and the company’s structure, which determine the level of remuneration.
Between €24,000 and €30,000
Up to around €70,000
gross per year for an expert