Digital Strategy Manager

The Digital Strategy Manager’s mission is to develop, implement and roll out a company’s multi-channel marketing strategy to enhance its image and product offering.

Responsibilities

  • Develop draft action plans, negotiate operational budgets
  • Create and implement paid digital promotional campaigns
  • Identify business opportunities, ROI levers and target segments
  • Implement search engine optimization (SEO, SEA, CMO) actions to develop website and mobile web visibility and traffic.
  • Monitor competitors and partners
  • Provide technical insights on products for operations and campaigns
  • Adapt strategies and detect new opportunities
  • Evaluate and monitor budget to maximize campaigns implemented
  • Monitor identified KPIs
  • Produce reports for self and superiors
  • Manage colleagues and coordinate their projects

Required Skills

  • Excellent knowledge of web and search engine environments
  • Perfect knowledge of your market: B2B or B2C, products, customers, marketing cycle
  • Mastery of analysis tools
  • Mastery of various marketing techniques
  • Mastery of the main office software packages (Pack Office, etc.)
  • Mastery of online publishing tools
  • Good accounting and legal knowledge of personal data
  • Proficiency in analysis tools (Google Analytics, Xiti, etc.) and tagging tools (Tag Commander, Google Tag Manager, etc.)
  • Good knowledge of specific SEO tools: Google Adwords, Google Search Console, SEMrush …
  • Fluency in professional English

 

Required Qualities

  • Proactiveness
  • Good interpersonal skills
  • Team spirit
  • Ability to analyze, listen and observe
  • Anticipation, creativity, innovation
  • Ability to convince
  • Ability to manage and lead a team
  • A taste for figures

Average Salary

Several factors influence the salary, such as years of experience, seniority, and the company’s structure, which determine the level of remuneration.

Between €24,000 and €30,000

gross per year for a junior

Up to around €70,000

gross per year for an expert

EEMI Training Programs that prepare for this profession