E-commerce Manager

Discover the role of an E-commerce Manager!

As an expert in the web, strategy, and sales, this professional develops and optimizes the online sales of a company.


  • Establish an online strategy based on the allocated budget and established strategies on other channels.
  • Monitor the effectiveness and ensure reporting of actions taken.
  • Conduct competitive intelligence on competitors’ practices and new online promotion methods.
  • Generate more traffic to the website through search engine optimization, partnership development, implementation of advertising and acquisition campaigns, email marketing, etc.
  • Manage online payment security.
  • Ensure website updates.

Required Skills

  • Good knowledge of the web and its tools.
  • Proficiency in web programming languages.
  • Ability to lead a team and motivate them to achieve set objectives.
  • Ability to analyze the commercial potential of a product (SWOT analysis).
  • Proficiency in driving website traffic and conversion rates using appropriate tools.

Required Qualities

  • Curiosity.
  • Responsiveness.
  • Adaptability.
  • Initiative.
  • Observational skills.
  • Analytical and anticipatory mindset.
  • Teamwork skills.
  • Strong interpersonal skills.
  • Ability to propose solutions.

Average Salary

Several factors influence the salary, such as years of experience, seniority, and the company’s structure, which determines the level of remuneration.

Between €30,000 and €40,000

gross per year for a junior

Up to around €80,000

gross per year for an expert