Community Manager

Discover the role of a Community Manager!

As an expert in the digital realm, the Community Manager defines different content for each target audience, plans, publishes, engages, and analyzes social media to build a community of internet users.


  • Identify strategic communities for the company that may influence the brand’s positioning.
  • Manage the company’s various social media platforms.
  • Write or share content to increase brand visibility.
  • Create marketing campaigns to foster user loyalty (contests, games, etc.).
  • Monitor the brand’s image across different online platforms and assess the audience of the community.
  • Provide communication reporting.

Required Skills

  • Interest in new media and social media platforms.
  • Proficiency in monitoring tools and measuring online reputation.
  • Ability to create partnerships and events.
  • Good understanding of audience measurement tools and statistics to track brand reputation in different discussion channels.
  • Strong overall knowledge of internet user recruitment strategies and web marketing.
  • Communication and writing skills.

Required Qualities

  • Versatility.
  • Organization.
  • Curiosity.
  • General knowledge of the web.
  • Creativity.
  • Adaptability.

Average Salary

Several factors influence the salary, such as years of experience, seniority, and the company’s structure, which determines the level of remuneration.

Between €25,000 and €30,000

gross per annum for a beginner

Up to around €60,000

gross per year for an expert