Master’s in Digital Marketing, Data & IA

The Master's in Digital Marketing, Data & AI gives you the keys to integrating the new practices and levers of digital marketing, as well as to asserting yourself in the world of data applied to all sectors of activity.

Duration

2 years

Format

Work-study program, with 1 week at school / 3 weeks in the company

Intakes

October or March (deferred start)

Degree

Professional certification at level 7

Tuition fee

10 500€ per year

Admission level

BAC+3 in marketing, web marketing or digital communication

Pedagogical Objectives

The Master’s in Digital Marketing, Data & AI will enable you to develop, implement, manage and optimise acquisition strategies across all online levers, in a rigorous response to growth and sales objectives.

You’ll be able to propose unique ways of co-constructing the digital space for ultra-specialists in web and e-commerce, and develop and re-enchant collaborations between brands and influencers. This specialisation enables you to acquire seasoned skills in web professions, and develop e-commerce and corporate websites.

When you leave school, you’ll be able to combine the best of technology, digital and marketing to guarantee an effective user experience.

Program

  • SCRUM agile project management
  • CANVA
  • UX/UI
  • Figma Prototyping
  • Marketing Strategy, Business Model & Storytelling
  • Mobile Marketing – Flrebase
  • Law applied to the web and RGPD
  • Sales strategy – Retail and Omnichannel
  • WordPress ecommerce (woo commerce)
  • Shetts – data analysis
  • Paid search (SEA)
  • Natural search engine optimisation (SEO)
  • English
  • Prompt Engineering
  • Semantic content creation with AI
  • Creating iconographic and audiovisual content with AI
  • Shopify
  • Social Shopping
  • Social media strategy, content and influence
  • Web tracking (matomo)
  • Media Planning
  • Data Management Platform
  • Logs/Data Quality
  • Practical projects and case studies
  • Hackathon

  • Crisis management
  • Sheets – data analysis
  • Data management
  • Advanced Search Engine Optimisation (SEO)
  • Advanced paid search (SEA)
  • Dissertation support
  • English
  • Overview and use of CRM
  • Public speaking
  • Practical projects and case studies
  • Workshop
  • Digital Marketing
    • Marketing Strategy, Business Model & Storytelling
    • WordPress ecommerce (woo commerce)
    • Prompt Engineering
    • Semantic content creation with AI
    • Creating iconographic and audiovisual content with AI
    • Shooting and editing videos for the web
    • Shopify & Socical Shopping
    • Social ADS
  • Data
    • Web Tracking (Matomo)
    • Introduction to Machine Learning (Python)
    • Statistics, probability and data mining
    • Advanced Data Management Platform
    • Advanced Logs/Data Quality
    • UX for data collection
    • Advanced Tableau
    • Looker Studio

Débouchés

The Master’s Degree in Digital Marketing, Data & IA allows EEMI graduates to pursue the following professions : 

Admission

Admission to the Master’s program is based on the following conditions:

  • Year 1 : Bachelor’s degree (BAC+3) in marketing, webmarketing or digital communications
  • Year 2 : (BAC+4) in marketing, webmarketing or digital communications

Admissions to EEMI are subject to successful completion of an oral motivation interview, tests and evaluation of the academic record.

APPLY FOR A MASTER’S DEGREE

Training Schedule

Alternating

Year 1  

  • Enrollment: October
  • Course volume: 450 hours
  • Schedule: 1 week at school, 3 weeks in a company

Year 2 

  • Enrollment: October
  • Course volume: 450 hours
  • Schedule: 1 week at school, 3 weeks in a company