Lyon
Master’s in Digital Marketing, Data & AI
The Master's in Digital Marketing, Data & AI gives you the keys to integrating the new practices and levers of digital marketing, as well as to asserting yourself in the world of data applied to all sectors of activity.
Duration
2 years
Format
Work-study program, with 1 week at school / 3 weeks in the company
Intakes
October or March (deferred start)
Degree
Cycle validated by level 7 professional certification as a " Expert en stratégie et transformation digitale " registered with the RNCP Professional
Tuition fee
10 500€ per year
Admission level
BAC+3 in marketing, web marketing or digital communication
Pedagogical Objectives
The Master’s in Digital Marketing, Data & AI will enable you to develop, implement, manage and optimise acquisition strategies across all online levers, in a rigorous response to growth and sales objectives.
You’ll be able to propose unique ways of co-constructing the digital space for ultra-specialists in web and e-commerce, and develop and re-enchant collaborations between brands and influencers. This specialisation enables you to acquire seasoned skills in web professions, and develop e-commerce and corporate websites.
When you leave school, you’ll be able to combine the best of technology, digital and marketing to guarantee an effective user experience.
EEMI’s teaching methods are based on learning by doing, to enable the acquisition of operational skills.
The training modules are led by lecturers whose activities cover both teaching and the professions for which our work-study students are being prepared, to ensure that the teaching matches the expectations of recruiters and companies.
Theoretical lessons are supplemented by real or fictitious work situations, so that students are confronted with the problems encountered in companies.
Because an agile professional needs to know how to interact with other digital professionals – specialising in development, digital marketing and design – EEMI organises a number of workshops and hackathons to bring together students from the school’s various departments.
The course is validated by the EEMI master’s degree and by the level 7 professional certification ” Expert en stratégie et transformation digitale “, registered with the RNCP by decision of the Director General of France Compétences on 29/09/2022 for 3 years and awarded by Institut Européen F2I.
The RNCP certification is obtained in full by simultaneously validating the 4 blocks of skills that make it up (3 mandatory, 1 optional). The assessment procedures for each block of skills can be freely consulted on the France Compétences website page dedicated to the certification.
In the event of partial validation, a validation certificate for the blocks of skills obtained will be issued. In order to obtain the certification by capitalisation of the validation certificates for the blocks of skills, the validation of the missing blocks can be obtained at the end of remedial tests or at the end of a validation of experience (VAE) process, with no time limit, provided that the certification is still active and that the blocks of skills of the certification in force are unchanged.
The EEMI Master’s degree is validated by obtaining an overall average of 10/20 or more per teaching and skills unit.
- RNCP certification
In accordance with the characteristics declared to France Compétences, the EFREI certification jury is made up of 5 members, including the EFREI certification manager and 4 digital professionals, including 2 entrepreneurs. One of the 2 entrepreneurs chairs the jury.
The jury decides on the validation of the certification on the basis of the results of the certifying assessments for each block of skills and relies on all the pedagogical elements made available by EEMI. The jury’s decisions are final.
- EEMI Master’s degree
The EEMI Educational Validation Committee decides on the award of the diploma on the basis of the results obtained throughout the course and in the final tests.
Information updated : Octobre 2024
EEMI is committed to providing an accessible environment for all by offering accommodations for people with disabilities. Do not hesitate to contact our disability coordinator :
handicap@eemi.comProgram
- SCRUM agile project management
- CANVA
- UX/UI
- Figma Prototyping
- Marketing Strategy, Business Model & Storytelling
- Mobile Marketing – Flrebase
- Law applied to the web and RGPD
- Sales strategy – Retail and Omnichannel
- WordPress ecommerce (woo commerce)
- Shetts – data analysis
- Paid search (SEA)
- Natural search engine optimisation (SEO)
- English
- Prompt Engineering
- Semantic content creation with AI
- Creating iconographic and audiovisual content with AI
- Shopify
- Social Shopping
- Social media strategy, content and influence
- Web tracking (matomo)
- Media Planning
- Data Management Platform
- Logs/Data Quality
- Practical projects and case studies
- Hackathon
- Crisis management
- Sheets – data analysis
- Data management
- Advanced Search Engine Optimisation (SEO)
- Advanced paid search (SEA)
- Dissertation support
- English
- Overview and use of CRM
- Public speaking
- Practical projects and case studies
- Workshop
- Digital Marketing
- Marketing Strategy, Business Model & Storytelling
- WordPress ecommerce (woo commerce)
- Prompt Engineering
- Semantic content creation with AI
- Creating iconographic and audiovisual content with AI
- Shooting and editing videos for the web
- Shopify & Socical Shopping
- Social ADS
- Data
- Web Tracking (Matomo)
- Introduction to Machine Learning (Python)
- Statistics, probability and data mining
- Advanced Data Management Platform
- Advanced Logs/Data Quality
- UX for data collection
- Advanced Tableau
- Looker Studio
Débouchés
The Master’s Degree in Digital Marketing, Data & AI allows EEMI graduates to pursue the following professions :
Student numbers 2023/2024 :
Master 1 – 6 apprentices
Master 2 – 7 apprentices
Certified integration from 2020 to 2022 :
In employment after 6 months: 86% (56 out of 65 survey respondents)
Entering target professions after 6 months: 74% (48 out of 65 survey respondents)
Average salary after 6 months : €36 600 gross per year
Admission
Admission to the Master’s program is based on the following conditions:
- Year 1 : Bachelor’s degree (BAC+3) in marketing, webmarketing or digital communications
Admissions to EEMI are subject to successful completion of an oral motivation interview, tests and evaluation of the academic record.
Access ans funding
- Under an apprenticeship contract: the training costs are paid by the company and/or its OPCO. The apprentice does not have to contribute to any costs.
- Under a professionalisation contract: the training costs are paid by the company and/or its OPCO. The alternating apprentice does not have to contribute to the costs.
- On a alternate internship : the training costs are paid by the apprentice, after deduction of any total or partial contribution made by the company.
Training Schedule
- Enrollment: October
- Course volume: 450 hours
- Schedule: 1 week at school, 3 weeks in a company
- Enrollment: October
- Course volume: 450 hours
- Schedule: 1 week at school, 3 weeks in a company