Lyon
Master’s in Data Analyse & AI
The Master's in Data Analyse & AI will open the doors to mastering data and AI in the service of marketing.
Duration
2 years
Format
100% as a work-study program with 1 week at school / 3 weeks in a company
Intakes
October or February (deferred start to Master's 1)
Degree
Professional certification at level 7
Tuition fee
€10,500 per year
Admission level
Bachelor's degree (BAC+3) in Marketing, Web Marketing, or Digital Communication
Pedagogical Objectives
From analyzing customer behavior to optimizing campaigns, and using predictive models to anticipate trends, you’ll learn how to transform data into strategic levers. You’ll become the conductors of your organization’s data-driven strategy, taking full advantage of the opportunities offered by artificial intelligence.
EEMI’s teaching methods are based on learning by doing, to enable the acquisition of operational skills.
The training modules are led by lecturers whose activities cover both teaching and the professions for which our work-study students are being prepared, to ensure that the teaching matches the expectations of recruiters and companies.
Theoretical lessons are supplemented by real or fictitious work situations, so that students are confronted with the problems encountered in companies. Because an agile professional needs to know how to interact with other digital professionals – specialising in development, digital marketing and design – EEMI organises a number of workshops and hackathons to bring together students from the school’s various departments.
The course is validated by the EEMI master’s degree and by the level 7 professional certification ” Expert en stratégie et transformation digitale “, registered with the RNCP by decision of the Director General of France Compétences on 29/09/2022 for 3 years and awarded by Institut Européen F2I.
The RNCP certification is obtained in full by simultaneously validating the 4 blocks of skills that make it up (3 mandatory, 1 optional). The assessment procedures for each block of skills can be freely consulted on the France Compétences website page dedicated to the certification.
In the event of partial validation, a validation certificate for the blocks of skills obtained will be issued. In order to obtain the certification by capitalisation of the validation certificates for the blocks of skills, the validation of the missing blocks can be obtained at the end of remedial tests or at the end of a validation of experience (VAE) process, with no time limit, provided that the certification is still active and that the blocks of skills of the certification in force are unchanged.
The EEMI Master’s degree is validated by obtaining an overall average of 10/20 or more per teaching and skills unit.
- RNCP certification
In accordance with the characteristics declared to France Compétences, the EFREI certification jury is made up of 5 members, including the EFREI certification manager and 4 digital professionals, including 2 entrepreneurs. One of the 2 entrepreneurs chairs the jury.
The jury decides on the validation of the certification on the basis of the results of the certifying assessments for each block of skills and relies on all the pedagogical elements made available by EEMI. The jury’s decisions are final.
- EEMI Master’s degree
The EEMI Educational Validation Committee decides on the award of the diploma on the basis of the results obtained throughout the course and in the final tests.
Information updated : Octobre 2024
EEMI is committed to providing an accessible environment for all by offering accommodations for people with disabilities. Do not hesitate to contact our disability coordinator :
handicap@eemi.comProgram
- Air Table
- SCRUM
- Advanced Search Engine Optimization (SEO)
- Advanced paid search (SEA)
- Web tracking (Matomo / Piano / GA)
- Data Management
- Statistics, probability and data mining
- Introduction to machine learning
- SQL / NoSQL
- Crisis management
- Sheets – data analysis
- Data management
- Advanced search engine optimization (SEO)
- Advanced Search Engine Optimization (SEA)
- Web tracking (Matomo)
- SQL/NoSQL
- Air Table
- Statistics, probability and data mining
- Introduction to Machine Learning (Python)
- Overview and use of CRM
- LowCode / NoCode
- Advanced Data Management Platform
- Logs / advanced data quality
- UX for data collection
- Advanced Tableau (Power BI)
- Looker Studio
- Projects and case studies
- Workshop
Career Opportunities
The Master’s in Data Analyse & AI allows EEMI graduates to pursue the following professions :
- Data Analyst
- Digital marketing manager
- SEA/SEO consultant
- Marketing automation manager
- Growth Hacker
Student numbers 2023/2024 :
Master 1 – 18 (17 apprentices, 1 student)
Master 2 – 24 (23 apprentices, 1 professional contract)
Certified integration from 2020 to 2022 :
In employment after 6 months: 97% (38 out of 39 survey respondents)
Entering target professions after 6 months: 95% (37 out of 39 survey respondents)
Average salary after 6 months : €38 900 gross per year
Admissions
Admission to the Master’s program is based on the following conditions:
- Year 1 : Bachelor’s degree (BAC+3) in marketing, webmarketing or digital communications
Admissions to EEMI are subject to successful completion of an oral motivation interview, tests and evaluation of the academic record.
Access ans funding
- Under an apprenticeship contract: the training costs are paid by the company and/or its OPCO. The apprentice does not have to contribute to any costs.
- Under a professionalisation contract: the training costs are paid by the company and/or its OPCO. The alternating apprentice does not have to contribute to the costs.
- On a alternate internship : the training costs are paid by the apprentice, after deduction of any total or partial contribution made by the company.
Training Schedule
- Enrollment: October
- Course volume: 450 hours
- Schedule: 1 week at school, 3 weeks in a company
- Enrollment: October
- Course volume: 450 hours
- Schedule: 1 week at school, 3 weeks in a company