Paris
English Track – Bachelor’s in Digital Marketing
This program is designed to train professionals able to navigate the world of digital marketing with ease.
Duration
3 years
Format
Full-time at school
Intakes
October or March (deferred start)
Degree
Validated at the end of the third year by the professional certification at level 6 "Digital Project Manager" registered in the National Directory of Professional Certifications (NSF code 326p)
Tuition fee
8 480€ per year
Admission level
1st year : High School Diploma or equivalent 3rd year : Bac+2 or Bac+3 or equivalent
Pedagogical Objectives
- Strongly focused on business impact, this specialization lays the foundations of communication and digital marketing. You will then be trained in the various tools for analyzing and optimizing performance.
- EEMI’s training is based on learning by doing to enable the acquisition of operational skills.
- The training modules are led by speakers whose activity covers both teaching and the professions for which our students are prepared, to ensure that the teaching matches the expectations of recruiters and companies.
- Theoretical courses are thus supplemented by professional scenarios based on real or fictitious cases to confront learners with the issues encountered in companies.
- Because an agile professional must know how to interact with other digital professionals – specialized in development, digital marketing and design – EEMI punctuates the training with several workshops or hackathons that mobilize students from the school’s different courses.
EEMI’s teaching methods are based on learning by doing, to enable the acquisition of operational skills.
The training modules are led by lecturers whose activities cover both teaching and the professions for which our work-study students are being prepared, to ensure that the teaching matches the expectations of recruiters and companies. Theoretical lessons are supplemented by real or fictitious work situations, so that students are confronted with the problems encountered in companies.
Because an agile professional needs to know how to interact with other digital professionals – specialising in development, digital marketing and design – EEMI organises a number of workshops and hackathons to bring together students from the school’s various departments.
The course is validated by the EEMI Bachelor’s degree and by the level 6 professional certification “Digital Project Manager” awarded by the EEMI and registered with the RNCP under number 35541, by decision of the Director of France Compétences dated 19 April 2021.
The RNCP certification is obtained in full by simultaneously validating the 3 blocks of common skills and the block specific to each option (web development, interactive design or e-business) that make it up. The assessment procedures for each block of skills can be freely consulted on the France Compétences website page dedicated to the certification.
In the event of partial validation, a validation certificate for the blocks of skills obtained will be issued. In order to obtain certification by capitalisation of the validation certificates for the blocks of skills, the validation of the missing blocks may be obtained at the end of remedial tests or at the end of a validation of acquired experience (VAE) process, with no time limit, provided that the certification is still active and that the blocks of skills of the certification in force are unchanged.
- RNCP certification
In accordance with the characteristics declared to France Compétences, the EEMI certification jury is made up of a minimum of 6 members, at least 50% of whom are internal to the school, the other members generally being digital professionals. The jury is chaired by an EEMI representative.
- EEMI Bachelor’s degree
The EEMI Educational Validation Committee decides on the award of the diploma on the basis of the results obtained throughout the course and in the final tests.
Information updated : December 2024
EEMI is committed to providing an accessible environment for all by offering accommodations for people with disabilities. Do not hesitate to contact our disability coordinator :
handicap@eemi.comProgram
Through a variety of modules ranging from digital strategy and data analysis to advertising campaign management and social networking, this program offers you a comprehensive and operational training program.
- Design Basics
- Design Fundamentals
- Introduction Illustrator
- Introduction InDesign
- HTML / CSS
- Basics of Database Modeling and SQL Querying
- Problem solving
- Introduction to marketing
- Introduction to social media
- Writing techniques for the Web
- Monitoring and Research Methods
- Project Coaching / Tutored Project
- Rhetoric, Semantics and Professional Posture
- Introduction to Photoshop
- Introduction to UX design
- Introduction to After Effects
- Introduction to Figma
- PHP Vanilla
- Front-End integration (Bootstrap / JS plugin)
- WordPress
- Omnichannel and brand platform
- Micro-content (mojo)
- Search Engine Optimization (SEO)
- Project coaching / Tutored project
- Mathematics, algorithms in python
- French
- LowCode with Webflow
- Web monitoring and new trends
- Creative Cloud (Photoshop / Illustrator / Indesign)
- CANVA
- Shopify
- Social Shopping
- Social media Strategy
- Marketing Strategy, Business Model & Storytelling
- Online Writing Techniques
- Search Engine Optimization (SEO)
- Agile methodology (SCRUM)
- Figma Prototyping
- WordPress ecommerce (woo commerce)
- Search Engine Advertising (SEA)
- Google DataStudio (looker studio)
- CSR and Ethics
- Sheets – Data Analysis
- UX/UI Design Methodology
- Prompt Engineering
- Creating Semantic Content with AI
- Creation of iconographic and audiovisual content with AI
- Public speaking & Communication
- French
Career Opportunities
The English Track – Bachelor’s in Digital Marketing allows EEMI graduates to position themselves in the following professions:
- Digital Project Manager
- Product designer
- Traffic Manager
- UX/UI Designer
- Artistic Director
You can also choose to pursue further studies with an EEMI Master’s degree in Digital Business to develop your skills in digital marketing and project management and position yourself for roles such as Data Manager or E-commerce Manager:
- Master’s in Digital Marketing (Full French courses)
- Master’s in Data Analyse & IA (Full French courses)
Student numbers 2023/2024 :
Bachelor 1 – 38 (32 students, 6 apprentices)
Bachelor 2 – 54 (51 apprentices, 3 students)
Bachelor 3 Digital Marketing option – 25 (24 apprentices, 1 student)
Insertion :
Insertion survey in progress
Admissions
The admission procedure is based on an examination of the candidate’s file and an interview.
Application file :
- A recent resume
- Transcripts from the 3 years of study
- A copy of the last diploma/certificate obtained
- A copy of your passport
- 50% of the tuition fees with proof of transfert. The deposit is refundable in case of visa denial.
Training schedules
Year 1
- Back to school : March or October
- Course volume : 550 hours
- Internship : 2 months
Year 3
- Back to school : March or October
- Course volume : 450 hours
- Internship : 4 months