Lyon
Bachelor’s in Graphic & Digital Design
Bachelor's in Graphic & Digital Design provides training in understanding and conceptualising the tools needed to solve design problems.
Duration
3 years
Format
Years 1 & 2: 2 days at school / 3 days at the companyYear 3: 1 week at school / 3 weeks at the company
Intakes
September or February (deferred start)
Degree
Cycle validated at the end of the third year by level 6 professional certification as a "Chef de projets digitaux" registered with the RNCP (NSF code 326p)
Tuition fee
Between €8 000 and €10 500 per year
Admission level
BAC or equivalent. Parallel admissions possible
Pedagogical Objectives
Centred around the customer experience, this specialisation teaches techniques for analysing the user experience as well as production tools. After learning the basic tools and principles of interactive design, you will master the development of user interfaces.
EEMI’s teaching methods are based on learning by doing, to enable the acquisition of operational skills.
The training modules are led by lecturers whose activities cover both teaching and the professions for which our work-study students are being prepared, to ensure that the teaching matches the expectations of recruiters and companies.
Theoretical lessons are supplemented by real or fictitious work situations, so that students are confronted with the problems encountered in companies.
Because an agile professional needs to know how to interact with other digital professionals – specialising in development, digital marketing and design – EEMI organises a number of workshops and hackathons to bring together students from the school’s various departments.
The course is validated by the EEMI Bachelor’s degree and by the level 6 professional certification “Digital Project Manager” awarded by the EEMI and registered with the RNCP under number 35541, by decision of the Director of France Compétences dated 19 April 2021.
The RNCP certification is obtained in full by simultaneously validating the 3 blocks of common skills and the block specific to each option (web development, interactive design or e-business) that make it up. The assessment procedures for each block of skills can be freely consulted on the France Compétences website page dedicated to the certification.
In the event of partial validation, a validation certificate for the blocks of skills obtained will be issued. In order to obtain certification by capitalisation of the validation certificates for the blocks of skills, the validation of the missing blocks may be obtained at the end of remedial tests or at the end of a validation of acquired experience (VAE) process, with no time limit, provided that the certification is still active and that the blocks of skills of the certification in force are unchanged.
- RNCP certification
In accordance with the characteristics declared to France Compétences, the EEMI certification jury is made up of a minimum of 6 members, at least 50% of whom are internal to the school, the other members generally being digital professionals. The jury is chaired by an EEMI representative.
- EEMI Bachelor’s degree
The EEMI Educational Validation Committee decides on the award of the diploma on the basis of the results obtained throughout the course and in the final tests.
Information updated : October 2024
EEMI is committed to providing an accessible environment for all by offering accommodations for people with disabilities. Do not hesitate to contact our disability coordinator :
handicap@eemi.comProgram
The way the course is organised means that you can choose to follow the initial or sandwich course from the first year onwards.
The Company Relations Department can provide you with contract leads, advice, support and guidance to help you find a company if you want to take part in the work-linked training course for the next academic year.
- Fundamentals of design
- Fundamentals of design
- Introduction to Illustrator
- Introduction to InDesign
- HTML / CSS
- Basics of DB modelling and SQL querying
- Mathematics, algorithms in Python (to be reversed with Problem solving)
- Introduction to marketing
- Introduction to social media
- Writing techniques for the web
- Monitoring and research methods
- Project coaching
- Rhetoric, semantics and professional posture
- Introduction to Photoshop
- Introduction to UX design
- Introduction to After Effects
- Introduction to Figma
- PHP Vanilla
- Front-end integration (Bootstrap / JS plugin)
- WordPress (Showcase)
- Omnichannel and brand platform
- Micro-content (mojo)
- Search engine optimisation (SEO)
- Project coaching
- Problem solving
- English
- Design culture
- Graphic design chain
- Introduction to UX Design / UI Design
- The creative process
- Drawing and illustration
- Adobe Creative Suite
- Video editing
- Introduction to Blender
- Asynchronous Javascript programming
- Python / Django
- Tech project modelling
- Lowcode/nocode dev prototyping
- Developer’s toolbox and environment
- Linux basics and system administration
- OpenSource projects
- Operational marketing & market research
- Marketing – customer experience CX
- Inbound marketing
- WordPress (Showcase)
- Shooting and editing for Tiktok (short format)
- Social Media
- Natural Search Strategy
- Paid search strategy
- Fundamental web techniques
- Popularisation of the use of AI
- Basics of project management
- Fundamentals of cyber security
- Strategic management and the web business model
- Mathematics – Sequence and function analysis
- Intelligence and innovation
- Neuromarketing
- Marketing Automation – Growth Hacking, CRM, Retargeting
- Entrepreneurship – Customer relationship management
- Knowledge management
- Mathematics related to statistics
- Office automation (preparation for ICDL certification)
- Preparation for OpQuast certification
- English
- Fundamentals of design
- Adobe Creative Suite project
- 2D/3D motion design
- UX methodology / UX Design
- UI Principles and Processes
- Cognitive psychology and sociology
- Monitoring and innovation
- Design culture
- Project management / agile methodology (SCRUM)
- English
- Typography
- Photography
- Digital illustration
- Visual identity creation
- Design project management and security
- Digital and print eco-design
- Intellectual property
- Prompt Engineering
- Semantic content creation with AI
- Iconographic and semantic content creation with AI
- Professional communication
- Projects and case studies
- RNCP Workshop
Career opportunities
Bachelor’s in Graphic & Digital Design allows EEMI graduates to pursue the following professions :
You can also choose to continue your studies towards an EEMI Master’s degree in Digital Design to develop your skills in graphic design and technical project management and position yourself for positions as Product Designer or Artistic Director:
Student numbers 2023/2024 :
Bachelor 1 – 38 (32 students, 6 apprentices)
Bachelor 2 – 54 (51 apprentices, 3 students)
Bachelor 3 Graphic and Digital Design option – 27 (25 apprentices, 2 students)
Insertion :
Insertion survey in progress
Admission
Admission to the Bachelor’s programme is subject to the following conditions:
- Year 1 : Baccalaureate or equivalent
- Year 2 : Bac+1 or equivalent*
- Year 3 : Bac+2 or equivalent*
Admissions to the EEMI are subject to a successful oral interview, tests and assessment of academic records.
The staggered start is open to 1st year students enrolled for the first time.
*provided that the fundamental skills covered by the year or years not taken at the EEMI have been acquired
Access ans funding
- Under an apprenticeship contract: the training costs are paid by the company and/or its OPCO. The apprentice does not have to contribute to any costs.
- Under a professionalisation contract: the training costs are paid by the company and/or its OPCO. The alternating apprentice does not have to contribute to the costs.
- On a alternate internship : the training costs are paid by the apprentice, after deduction of any total or partial contribution made by the company.
Training Schedule
Year 1
- Back to school : September or March (Deferred start)
- Course volume : 550 hours
- Internship : 2 months
Year 2
- Back to school : September
- Course volume : 450 hours
- Internship : 2 months
Year 3
- Back to school : September
- Course volume : 450 hours
- Internship : 4 months
Year 1
- Back to school : September
- Course volume : 550 hours
- Pattern : 2 days at school, 3 days on the job
Year 2
- Back to school : September
- Course volume : 450 hours
- Pattern : 2 days at school, 3 days on the job
Year 3
- Back to school : September
- Course volume : 450 hours
- Pattern : 1 week at school, 3 weeks on the job